Home » CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work by Merlin Stone
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work Merlin  Stone

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Merlin Stone

Published August 28th 2002
ISBN : 9780749436964
Hardcover
700 pages
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 About the Book 

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today