Home » On Purpose: Delivering a Branded Customer Experience People Love by Shaun Smith
On Purpose: Delivering a Branded Customer Experience People Love Shaun Smith

On Purpose: Delivering a Branded Customer Experience People Love

Shaun Smith

Published
ISBN : 9780749471910
Paperback
288 pages
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 About the Book 

With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.A follow-up to Bold, the best-selling book whichMoreWith a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels.  Shaun Smith and Andy Milligan provide a framework for success, explaining how to:--Stand Up: be clear about brand purpose and promise--Stand Out: define, design and deliver distinctive customer experiences across multiple channels--Stand Firm: create strong cultures that sustain resultsThey explain and define how to deliver on purpose experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.